Thursday, November 10, 2011

Tim Horton's Tasteless Commercial

There is a new Tim Horton's commercial to promote the lasagna dish they have just added to their menu.  Three people gather for lunch. Two men and a women.  Now, look at it from the new politically correct standards.  There's a woman, a person with an obvious ethnic background, and a white guy. It used to be that we would say there was a token woman, and a token ethnic person, but by now we are so used to seeing this sort of gathering that it doesn't immediately sink in. What does sink in rather quickly is that the white guy is made to look somewhat idiotic in this commercial.

For years I've been hearing that it is becoming harder and harder to get a job is you are a Canadian white male.  Apparently that's because various businesses and services now feel the need to hire a certain number of woman and people from various ethnic groups so that they cannot be accused of discrimination.  In a way, this is reverse discrimination against an otherwise fully qualified white male as it makes that many jobs less available to him.

I do hope this Tim Horton's commercial is not a sign of things to come. It will make it even more difficult for the Canadian white male population to secure a job, if they all become type cast as the least intelligent creature in the population.

What's up with that Timmy???

1 comment:

  1. I agree! Whatever happened to hiring the person MOST QUALIFIED for the job?

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